Today's Articles (6/3/2026)
The trend reflects a broader shift in celebrity culture itself; fame is no longer assumed to be self-evident, but is increasingly understood as constructed and forcefully sustained.
The trend is bringing the economic realities of private staff further into view, too. Private chefs say they wear their whites even on off-days just in case they’re called. Hiegel says her job “totally bleeds into her personal life”, demanding a constant state of readiness that blurs the line between paid labor and private time.
As her audience grows, she imagines one day needing an assistant to help her manage it all, hinting at a future in which more and more assistants to the famous become famous enough to require assistance themselves – the backstage maintenance of celebrity expanding until it becomes a stage all its own.
We asked the Tragen fans at Hobonichi: What do you carry and how do you use it?
- Made me want one but I already have two!!