Today's Article (30/6/2025)
Indigo Artistry Meets Disney’s Mickey Mouse: A Collaboration by BUAISOU
If we were just chasing beautiful colors, we would have hit a dead end. Any color can be deemed beautiful on its own, it is the context of its creation and how it interacts with other colors that defines its value. For us, the process behind the color is crucial. Colors created with shortcuts or chemicals lack appeal. Ultimately, what we’re pursuing isn’t just color but the essence of creating color itself.
This collection conveys the appeal of indigo to customers around the world by reproducing designs created using various techniques and incorporated into products by UNIQLO under the supervision of BUAISOU. The products use synthetic dyes inspired by natural indigo.